Adidas Ergo Primeblue 9″ Mens Shorts
Primeblue Concept Story – Consumers want to be the change – it’s cool to care. Consumers want to act.
Sustainability, the oceans and the environment are on everyone’s radar. With Primeblue, the brands continues to tell one united story across all categories to leave a significant impact with our consumers.
Primeblue features Parley Ocean Plastic which is made from recycled waste, intercepted from beaches and coastal communities before it reaches the ocean.
Together with Parley, we drive change by intercepting plastic before it gets into the ocean and transform it into high performance sports gear.
UN-TRASH THE OCEANS.












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